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    <title>Writing · Şura Karaali</title>
    <link>https://surakaraali.pages.dev/en/blog</link>
    <description>Şura Karaali’s notes: what I learn from projects, and what I’ve been reading about.</description>
    <language>en</language>
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      <title>Which customers leave, and why?</title>
      <link>https://surakaraali.pages.dev/en/blog/telco-churn</link>
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      <pubDate>Fri, 30 Oct 2026 09:00:00 GMT</pubDate>
      <description>I looked at 7,043 customers of a telecom company and asked three questions: who are we losing, what does it cost, and what should we do about it? The short answer: most of the loss comes from one small group.</description>
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